What is DFP

DoubleClick for Publishers (DFP) is an ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. DFP is a complete SAAS to manage your ads, including:

  • One central place to traffic all of your ad networks, apps, games, and sites.
  • Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
  • Total revenue optimization that allows Google AdSense and Google Ad Exchange to compete against other networks in real-time, so you’ll get the most revenue for every ad impression.

Your DFP network

When you sign in to DFP, you’re signing in to a particular network. Most publishers use a single DFP network to manage all of their advertising across all of their content. So, you can manage multiple properties from one DFP Network.  Your DFP network is where you define your inventory and create, manage, and report on your advertising campaigns.

How DFP delivers ads


We get more into this within the training modules.  For now, review the Key Concepts.