Header Bidding

Server Side Header Bidding Explained

Real-time tutorials and certification from DFP.Training

What is Server Side Header Bidding? Server side header bidding promises to improve latency, scalability, and auction logic issues seen in traditional header bidding by moving communication with exchanges away from the browser and into servers.  The process is essentially the same way SSPs and DSPs integrated for years, except this time the SSPs are […]

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Guide to Header Bidding Wrappers

Real-time tutorials and certification from DFP.Training

I’ve covered header bidding from a few different angles on this site in the past few months, from how it works and helps publishers earn more revenue, to documenting how specific companies integrate with real publishers. One key element that I’ve been missing though has been the topic of header bidding wrappers, which are increasingly important for publishers, especially […]

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Header Bidding Implementations in the Wild

Real-time tutorials and certification from DFP.Training

My original header bidding articles have been read by over 10,000 people since I posted them in late June of this year, and one of the most common questions I got in the comments and on other channels was where to see a header bidding integration live on a real publisher.  At the time, there wasn’t […]

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