Functions

DoubleClick Tag – Custom Creative

Real-time tutorials and certification from DFP.Training

The best practice is to dependably book DoubleClick Campaign Manager (DCM) labels utilizing the ‘DoubleClick tag’ imaginative sort. Utilizing this innovative sort spares you from adding any extra macros for snap following, and keeps the disparity of snaps amongst DCM and DFP under 2%.

It’s conceivable to activity a DCM tag as a custom imaginative to take into account extra organizing of the inventive, for example, the expansion of an outsider following pixel. In these uncommon cases, you should add the DFP click large scale to the DCM tag keeping in mind the end goal to track clicks legitimately, and additionally the CacheBuster full scale for certain label sorts.

Here’s a case of an inheritance DCM tag for the “Code bit” enclose the innovative’s settings. Labels in this organization require both snap and CacheBuster macros:

<SCRIPT language=’JavaScript1.1′ SRC=”http://advertisement region.doubleclick.net/ddm/adj/Nxxxx.site-keyname/Byyyyyyy;abr=!ie;sz=widthxheight;kw=[keyword];click=%%CLICK_URL_UNESC%%;ord=%%CACHEBUSTER%%?”> </SCRIPT>

<NOSCRIPT>

<A HREF=”%%CLICK_URL_UNESC%%http://ad.doubleclick.net/ddm/bounce/Nxxxx.site-keyname/Byyyyyyy.Pzzzz;sz=widthxheight;kw=[keyword];ord=%%CACHEBUSTER%%?”>

<IMG SRC=”http://ad.doubleclick.net/ddm/advertisement/Nxxxx.site-keyname/Byyyyyyy.n;sz=widthxheight;kw=[keyword];ord=%%CACHEBUSTER%%?” BORDER=0 WIDTH=X HEIGHT=Y ALT=”Click Here”>

</A>

</NOSCRIPT>

Here’s a case of a DCM tag in the “INS” organize, which requires just a tick full scale (store busting is incorporated with the tag):

<ins class=’dcmads’ style=’display:inline-block;width:728px;height:90px’

information dcm-placement=’Nxxxx.site-keyname/Byyyyyyy’

information dcm-rendering-mode=’script’

information dcm-param-dcadv=’zzzzzzz’

information dcm-click-tracker=’%%CLICK_URL_UNESC%%’>

<script src=’//www.googletagservices.com/dcm/dcmads.js’></script>

</ins>

At the point when a DCM tag is trafficked as a custom inventive, DFP regards the DCM tag as an outsider tag and in this way doesn’t report clicks without the DFP click full scale. Furthermore, you ought to hope to see a bigger error in conveyance numbers, as you would with any outsider advertisement server.

For more help on embeddings macros into the right area, see Macro outline. To take in more about the DCM INS labels, see Use the INS tag.

Check Available Inventory in DFP

Real-time tutorials and certification from DFP.Training

The inventory forecast feature helps you confirm whether ad impressions or clicks are available before you book inventory in a line item. If the forecast confirms that ad inventory is available, you can move the forecast data into a line item in a new or existing order. With inventory forecasts, you can optimize your ad inventory and prevent overbooking or underselling.

The two most common reasons for checking available inventory are:

To ensure there’s enough inventory available when creating a new line item, and

To confirm a saved line item is slated to reach its goal; and if not, to determine what changes to settings or targeting could increase availability.

The forecasting numbers only take standard and sponsorship line items (guaranteed line items) into account when determining which line item gets allocated for each forecasted impression. Note that guaranteed line items with a status of “Paused” or “Draft”, as well as line items with no creatives, can also be allocated impressions.

For Ad Exchange line items, you can see a forecast of the estimated number of queries that will be available, the number of queries the line item will fill, and the resulting revenue.
Check available inventory for a new line item
In DFP, do one of the following:
Click the Delivery tab, then click Check inventory.
Manually create an order or create a line item.
Next to Exclusions, select whether you want to consider the impact of ad exclusions and unified advertiser exclusions in this forecast.

How exclusions affect delivery and forecasting

Enter your inventory sizes.

Select the line item type.

Enter your flight dates.

You can run a forecast up to two years into the future. Forecasting beyond that timeframe would be unrealistic.

Next to “Quantity”, select Max available if you don’t have a specific impression or click goal in mind for the prospective line item. Or, select Goal and enter the number of impressions or clicks you want.

You might select Max available if, for example, an advertiser asks you how many impressions are available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign at the max number would affect booked inventory, and vice versa.
You might select Goal if, for example, an advertiser asks you if there are 1,000,000 available impressions available for a campaign it’s contemplating booking with you. You could then view the competing line items screen to gauge how running the campaign for 1,000,000 impressions would affect booked inventory, and vice versa.
(Optional) Apply targeting criteria to your forecast.

Click Check inventory.

The “Forecast summary” section contains the forecast bar and detailed information on the availability of ad impressions for your proposed line item. Learn more

If your network uses forecast adjustments, click View forecast adjustments to see how manual and historical adjustments affect your forecast. This feature is not available in DFP Small Business.

Click Contending line items to gauge the effect that booking the prospective line item would have on booked line items, and vice versa. Note that non-guaranteed line items aren’t considered booked inventory by forecasting.

Click Criteria breakdown to see impression information for each value of each targeted criterion. This feature is not available in DFP Small Business.

After you review this information, you can edit line item delivery priorities as needed and click Check inventory to run the forecast again.

You can click Export forecast to export the details to a spreadsheet.

You can optionally convert an inventory forecast into an order: Enter an order name in the “Save to an order” field at the bottom of the screen and click Continue.

All of the information from your forecast will be imported into your new order.

You can also view your website’s ad units or placements to see what line items are forecasted to deliver to them.
Check available inventory for an existing line item
If a line item’s delivery bar indicates a risk of underdelivery, you can run a forecast to see if inventory will become available at a later date or check what changes to settings or targeting could increase availability.

A standard line item displays a red delivery bar, indicating it’s behind schedule. When you run a forecast on the line item, the results indicate there should be enough inventory available. You look at the competing line items screen and see that a contending 100-weight sponsorship line item is scheduled to stop running in a few days, which will free up sufficient inventory for the standard line item to meet its delivery goals.
To check inventory for an existing line item:

Click the line item for which you want to run a forecast.
Click the Delivery forecast and contending line items tab from within the line item. This displays the forecast bar and an analysis of the remaining goal. Learn more

If your network uses forecast adjustments, click View forecast adjustments to see how manual and historical adjustments affect your forecast. This feature is not available in DFP Small Business.
Click Contending line items to determine if any other line items are contributing to your line item’s underdelivery.
Click Criteria breakdown to see impression information for each value of each targeted criterion. This feature is not available in DFP Small Business.
You can click Export forecast to export the details to a spreadsheet.
After you review this information, you can edit line item delivery priorities as necessary and run the forecast again.
Check available inventory for an ad unit or placement
In the Inventory tab, then click Ad units or Placements on the left-hand panel.
Choose the ad unit or placement you’d like to view.
Click the Competing line items tab.

Video Ad Tags in DFP

Real-time tutorials and certification from DFP.Training

Video ad tags contain all the information required for a video ad request, including information about the master video ad and, if applicable, its companion ads. The video ad tag collects this information within DFP. Video ad tags have two parts:

  • Master video tag: A URL used by the video player to retrieve the video ad.
  • Companion tags: Javascript in the webpage that indicates where the companion ads should show.

The scenarios below illustrate two different video ad configurations. The master video tag is the same in both scenarios, but the companion tags are different.

  • Scenario 1: Auto-play video with one companion.
    With auto-play videos, companion ads load immediately because the video starts immediately. In this scenario, the companion ad always relies on the master video ad, and the two load simultaneously.
  • Scenario 2: Click-to-play video with one companion.
    With click-to-play videos, a regular, non-companion ad could load in the companion slot before the video starts. Then, when the video starts, the companion ad replaces the regular ad. In this scenario, the companion ad slot is treated as a regular ad slot before the video starts, and it can show any ad that fits. Once someone starts the video, the companion ad slot becomes a true companion to the master video ad slot.

Releasing Inventory of Line Items in DFP

Real-time tutorials and certification from DFP.Training

You may have created line items or orders that you no longer want to serve, view, or include in your forecasting data.

  • Pausing a line item suspends delivery but keeps the line item’s inventory reserved and keeps the line item in view. You can’t pause archived line items.
  • Releasing inventory frees up inventory that has been reserved by a line item. This means our forecasting system knows it can use these impressions for other reserved line items. You can’t release inventory for non-reserved line item types (network, bulk, price priority, or house).
  • Archiving a line item pauses the line item (if delivering), releases its inventory (if reserved), and files it away from view. Archived line items are listed only in the ‘Archived’ view of the Line items screen. You can reactivate the line item by unarchiving it. If the order containing the line item is also archived, you must unarchive the order before you can unarchive the line item. You can’t archive line items that are pending approval.

 

Pause, archive, or release inventory for a line item

To pause, archive, or release inventory for a line item:

  1. On the Delivery tab, click the order containing the appropriate line items, or click a category under Line items in the left-hand navigation.
  2. Select the checkbox next to the appropriate line items, then:
    • To pause, click Pause.
    • To release inventory, click More actions > Release inventory.
    • To archive, click More actions > Archive.

 

View archived line items

Archived line items aren’t included when you search in DFP, but you can still view them.

View all archived line items

To view all archived line items, on the Delivery tab, in the left-hand navigation, click More > Archived in the Line items section.

View archived line items in an order

To view archived line items in an order:

  1. On the Delivery tab, click the order containing the appropriate line items.
  2. At the top of the list of line items, click the + symbol to add a filter and choose Archived is True.